I help clients with their growth agenda and cover a broad range of brand and marketing challenges. I enjoy generating ideas and making things happen – fast. I have worked  with a wide range of businesses but increasingly with clients seeking growth in the face of category change and challengers; start-ups and young businesses experiencing rapid growth; consultancies in need of short-term support and agencies who need a bit of depth and breadth of knowledge as well as a friendly ear who can support large scale pitch wins or need a safe pair of hands in front of grown up clients.

We live in an era where waves of ambitious continuous transformation define how we deliver and approach client problems and I enjoy defining what makes clients stand out from the crowd, developing narratives that tell their stories in compelling and engaging ways to impact growth in an uncertain world. I cover everything from branding to integrated communications strategy and my work has pushed the performance of brands, advising clients on how to approach and interact with customers to deliver both value and growth.

Skills: advertising/integrated brand strategy / market/ customer / consumer/ stakeholder research; leadership and stakeholder working sessions; brand platform development – vision, purpose, values, behaviours, positioning, segmentation, proposition and messaging, customer journey mapping, brand activation, digital and comms strategy.

Disciplines: commercial strategy, brand planning, advertising and integrated advertising strategy, digital, and shopper marketing/B2C & B2B.

I’m able to bring a genuine depth of experience in FMCG, retail, tech, electronics, pharma and hospitality and have worked with clients across a wide range of categories (UK and International).

Agencies

TBWA | Saatchi & Saatchi | Grey London | Landor & Fitch | Ogilvy

BBH | Geometry Global | Havas | Cheil | VMLY&R

Clients

FMCG

Unilever | Reckitt Benckiser | Danone | John West |Coca Cola

Boost Drinks

Healthcare

Sanofi | GSK | Gilead | Colgate | J&J

Electronics

Samsung | Philips

Charities

Comic Relief

Retail

M Industires | Tesco | Asda | Harrison Spinks